Marketing leaders face a critical challenge: where to focus for impact. In this post, I share a Spend Better, Market Better framework—eight value levers to help identify opportunities and prioritise actions. From quick efficiency wins to longer-term transformation, it’s about finding the right focus for your brand, at the right time.

AI is reshaping marketing—but where do you start? This post shares five practical stepping stones to help leaders align their teams, build confidence, and move from experimentation to impact. Plus, insights on evolving your operating model and leading change.

As AI reshapes marketing, do you have the right team in place? This post explores what makes a team “AI-ready”—from use case thinking to cross-functional collaboration—and addresses how roles may evolve or disappear. It’s not about replacing great marketers, but enabling them to thrive. Part of a practical series for marketing leaders navigating AI with purpose.