Modernising how growth works
Complex challenges don’t come with playbooks.
At Mount13, we help leadership teams rethink how their growth engine performs — bringing strategy, marketing, commercial and finance together, with AI and technology as accelerators, not distractions.
Whether you’re trying to cut through AI hype, make your organisation fit for growth, or build shared clarity on marketing’s impact, we help you focus where it counts.
Our work spans three connected stages — understanding where growth can come from, redesigning how it’s delivered, and realising measurable value.
Offerings
Three connected ways to modernise how your growth engine works.
AI Compass for Growth™
Find clarity beyond the AI noise.
Escape the hype, avoid painful and low-probability transformations down the line, and set a strategic, proactive direction for this next AI-enabled chapter of growth.
What it includes
-
Leadership briefings to align understanding of what AI really changes.
-
A scan of where AI can unlock value across marketing and commercial levers.
-
1:1 interviews and a collaborative workshop to surface risks, opportunities, and capability gaps.
-
A prioritised “AI for Growth” roadmap with next steps for experimentation or transformation.
It helps answer
-
Where does AI actually create value for our business?
-
Which capabilities do we need to build or partner for?
-
How do we move from scattered pilots to focused progress?
Outcome:
A clear, shared direction for how AI supports your next chapter of growth — grounded in business logic, not hype.
Marketing & Commercial Operating Model Reset™
Redesign how the marketing and commercial engine of your business works.
Enable new levels of agility and impact through smarter processes, clearer decision rights, and the intelligent use of tech, automation, and AI.
What it includes
-
Rapid diagnosis of the current operating model across six dimensions: people, processes, data & tech, decision rights, external partners, and culture.
-
Cross-functional design sessions to define a fit-for-purpose future model.
-
Clear roles, governance, and cadence for faster decisions.
-
Roadmap for tech enablement, automation, and capability uplift.
It helps answer
-
How do we make marketing and commercial work as one growth engine?
-
Where do we need to simplify, automate, or rewire decision rights?
-
How do we organise around outcomes, not silos?
Outcome:
A practical, future-fit operating model that connects strategy to daily execution — and lets teams deliver growth with confidence.
Marketing Value Engine™
Connect marketing investment to business value.
Build a shared view of the value levers across marketing, commercial, and finance — powered by data, technology, and clear accountability.
What it includes
-
Mapping of key growth drivers and “value logic” linking marketing to financial outcomes.
-
Definition of core KPIs, metrics, and dashboards that unite marketing, commercial, and finance.
-
Review of data and technology enablers to support measurement and optimisation.
-
Workshops to align leadership on value levers and decision-making rhythm.
It helps answer
-
How do we connect marketing activity to business results?
-
What metrics matter for the board?
-
How do we make better investment and performance decisions?
Outcome:
A shared performance language that links growth strategy, marketing spend, and business value — giving leadership the confidence to invest where it counts.
