How to Choose the Right Executive Coach: A Guide for Leaders

Mladen Tošić
Apr 17
2 min read

Finding the right coach can be a turning point in your leadership journey.

In times of rapid change and growing complexity, having a trusted thought partner — someone who can challenge, support, and stretch you — can make all the difference.

But coaching is personal. Success depends on finding the right fit.

Here are a few things to consider as you choose an executive coach:

1. Look for real-world leadership experience.

Coaching isn’t just about asking powerful questions — it’s about understanding the real-world pressures leaders face.

Consider whether the coach has credible experience leading businesses, navigating change, or making strategic decisions.

The right experience will help them bring practical insight, not just theory, into the conversation.

2. Chemistry matters — but growth matters more.

Coaching is built on trust and openness. It’s important to feel comfortable being candid with your coach.

But comfort alone isn’t enough. The best coaches create a space where you feel safe enough to be challenged, stretched, and held accountable to your goals.

A short introductory conversation is usually the best way to sense the dynamic.

3. Align their strengths with your goals.

Where are you in your leadership journey?

Some coaches specialize in helping leaders through transitions; others focus on growing executive presence, building high-performing teams, or navigating strategic inflection points.

Choosing a coach whose expertise matches your aspirations can help you unlock faster, deeper growth.

4. Understand their coaching style.

Different coaches bring different styles to the table.

Some are structured and action-oriented. Others emphasize reflection, insight, and exploration.

The right coach will challenge you in a way that feels energizing, not overwhelming — helping you strike the right balance between thinking and doing.