When growth starts to strain the system, many teams “professionalise” by adding meetings, reporting, and process. It looks mature — and often makes you slower. This post shares a more practical alternative: find the constraint, focus hard, steer with one KPI, remove bottlenecks, and build a cadence that turns learning into action. Keep the physics. Ditch the ceremony.

AI is changing marketing — but are our operating models keeping up? This post explores what needs to shift (and what doesn’t) to build an AI-enabled marketing team that’s faster, smarter, and still human at the core.