As AI reshapes marketing, do you have the right team in place? This post explores what makes a team “AI-ready”—from use case thinking to cross-functional collaboration—and addresses how roles may evolve or disappear. It’s not about replacing great marketers, but enabling them to thrive. Part of a practical series for marketing leaders navigating AI with purpose.

AI in marketing isn’t a future play—it’s a now play. As CMOs face mounting pressure to adapt, this post explores why marketing leaders must act fast, and what practical decisions they should be focused on over the next 12 months.